![]() But where we were attractive, it was a huge advantage. Quite the contrary, as the Mullahs in Iran proved. ![]() ![]() Of course, it did not make us attractive to everyone. With its universalistic values, open culture and vast popular cultural resources ranging from Hollywood to foundations and universities, the United States seemed uniquely placed to affect how others viewed the world and us. Then carrots and sticks are less necessary, or can be used more frugally because others see them as legitimate. Everything was coercion and payments, but sometimes people influence others by ideas and attraction that sets the agenda for others or gets them to want what you want. This was less true of classical realists like Carr (1939), but particularly true of neorealist theorists such as Kenneth Waltz and his followers who became fashionable in the 1970s ( Waltz, 1979). Both academics and practitioners in international relations tended to treat power as tangible resources you could drop on your foot or drop on a city.
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